Digital marketing training

Looking for best digital marketing training institute in Chennai? Check out 7PIXELZ for extensive online / class room training to understand the concepts of digital marketing in detail.

What is Digital marketing Training?

Digital marketing training, also known as online marketing training is the training to educate effective promotion and placement of products/ services across all digital platforms. The digital platforms that will be covered in this course are

  • Search engines like google, yahoo & bing
  • Social media sites like Facebook, twitter, Pinterest and linkedIn
  • Emails

Digital marketing is the promotion of products, brands or more forms of electronic media and differs from traditional marketing in that it involves the use of methods and channels that enable an organisation to analyse marketing campaigns. Then you can understand what is working, typically in real time?

Digital marketers monitor things like what is being viewed, sales conversions, how often and for how long, what content working. While the Internet is, perhaps, the channel most closely associated with the digital marketing, others include wireless text messaging, podcasts, mobile apps, mobile instant messaging, digital television, electronic billboards and radio channels, etc.

Nowadays, Why Digital Marketing Is Important?

Digital media is so pervasive that consumers have access to information anytime and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.

Digital media is an ever-growing source of shopping, news, entertainment and social interaction, consumers are now exposed not just to what your company says about your product and brand, but what the media, peers, relatives, friends, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing is n’t as effective as it used to be.Marketing has always been about connecting with your audience in the right place and at the right time. Nowadays, that means that you need to meet them where they are already spending time: on the internet.

Who can learn

  • Students who wish to enrich their knowledge
  • Entrepreuners / Wantrepreuners who wish to have more hands on
  • People who wish to have a switch in career
  • Professionals willing to make passive money
  • Freshers on the lookout for job

Course Syllabus

The digital marketing training course will mainly concentrate on the following

  • Search engine optimization
  • Search engine Marketing
  • Social media marketing
  • Youtube marketing
  • Email Marketing

Search engine optimization training / SEO training

Search engine optimization is the process of positioning your website / web pages in the search engine's results. Search engine optimization training can be also be taken up as a separate course. The syllabus for this module will encompass keyword research, on page and off page optimization, analytics, constant improvements and processes to maintain the results.

Search engine Marketing training

Search engine marketing is the process of creation and placement of online advertisements in Search engines, especially in Google Adwords. The learning will range from simple campaign creation, ad groups, types of ads, types of extensions, keywords and their match types. Concept of Remarketing will also be covered as part of search engine marketing training.

Social media marketing training

Social media marketing will provide in depth knowledge of effective usage of social media like Facebook(FB), twitter, pinterest and linkedIn for promotion of your website/ products/ services. The concepts that will be covered are organic community building in FB, hashtags, best practices, tools for scheduling, providing ads and providing targetted ads.

Youtube marketing

Youtube Marketing is the process of making effective use of youtube features to promote your videos and website.

Email Marketing

In Email marketing, the topics that will be covered are creating effective emails for marketing, tools to be used, best practices, understanding of basic terminologies.

Digital Marketing Training Modules

Module 1:

  • Digital marketing vs. Offline marketing
  • Basics of Digital marketing
    • Overview of SEO, SEM and SMM
    • Other digital marketing techniques using youtube, instagram, email, affiliates
    • Basic terminologies in Digital marketing
    • Digital marketing strategy
    • Difference between organic results, SERP, paid searches and Product listing Ads
    • Basic terminologies in web
Hands-on : Designing the strategy based on the client budget and the market of the client

Module 2

  • HTML and Wordpress overview
  • Basics of HTML
    • Basic understanding of HTML
    • Contribution of optimized HTML to SEO
  • Wordpress
    • Hosted and non-hosted sites difference
    • Creation of simple blogs
    • Changing templates & sample content creation
Hands-on : Creating a simple HTML website, Creating a wordpress blog.

Module 3

Search Engine algorithms

  • Different search engine algorithms and their effect
  • How search engines work?
  • Indexing, crawling
Search engine optimization
  • Basics of SEO
  • Difference between on-page & off-page optimization
  • Contribution of optimized HTML to SEO
  • Understanding of efforts splits between on-page and off-page
  • Open Graphs
  • Twitter Rich cards
  • Semantic searches

Module 4

Keyword Analysis

  • Keyword research using 4 different techniques
  • Choosing keywords based on 5 different parameters
  • Feasibility analysis of keywords
  • Compulsory creation of a wordpress website for a niche market from this point of the course
On-page optimization
  • Implementation of the techniques in the created HTML template
  • Other parameters that contibute to on-page optimization
  • Link Juice, Page rank, Google dance techniques
  • SEO process & results reports generation & documentation
  • Three different types of sitemaps and tools
  • IIS tools
Hands-on : Implementation of the techniques & Updating the wordpress site and HTML website after doing keyword analysis Auditing a live website for SEO issues

Module 5

Content Writing

  • Extensive tips on content writing
  • Content writing for Blogs
  • Content writing for product descriptions
  • Keyword density analysis
Hands-on : Generation of 2 types of content and updating in the wordpress site.

Module 6

Off- page optimization

  • Various Link building techniques
  • Articles spinning
  • Forum posting
  • Blog commenting
  • Social signals
  • PR
  • Classifieds
  • Social bookmarking sites
  • Q & A websites
  • Photo links submission
  • Video links submission
Hands-on : Link building techniques implementation for every technique listed for the wordpress site created.

Module 7

Google Analytics

  • Configure Google Analytics
  • Ecommerce optimization
  • Creating reports and email alerts
Google Webmasters
  • Configuration of Google Webmasters
  • Understanding Search Analytics
  • Crawling errors
  • Recovery of penalty
Google Trends, Google Alerts, Up time monitor & Mentions

Hands-on : Installation of Google Analytics, Google webmasters in the wordpress site.

Module 8

Search engine marketing

Google Adwords

  • Campaigns, Ad groups, Ads
  • Image Ads, Text Ads, Shopping Ads, Ad Builder
  • Placements, Bidding
  • Remarketing
  • Quality Score
  • Conversion tracking
Hands on : Create every single type of Ad and analyse the effectiveness of the ads.

Module 9

Facebook Marketing

  • Segmentation
  • Organic community building
  • Differet types of Ads
  • Targetting customers
  • Conversion tracking
Twitter Marketing
  • Building communities
  • Hashtags
  • Twitter Ads
  • Twitter Analytics
LinkedIn Marketing
  • Targetted Marketing
  • LinkedIn Ads
Social media Automation Tools
Hands-on: Based on the niche market selected, targetting and providing ads for the wordpress website using all the media.

Module 10

Youtube Marketing

  • Cards
  • Description
  • Engagement
  • Subscribers
  • Youtube Ads
Email Marketing
  • Online tools
  • Campaigns
  • Tracking & reporting
Google Adsense
  • Configuration & creation of Adsense
  • Installation of Adsense in websites
  • Reports
Hands-on: Configuration of Google Adsense in websites. Creating email campaigns & blasting emails

Eligibility Criteria

No knowledge of web technologies is required
Basic understanding and usage of the computers is required
Basic english writing skill would be a plus.

Digital marketing course fees in chennai

Digital marketing course fees will be Rs.12000. The fees can be paid in 2 installments. We accept all modes of payment.

Where is the training Institute?

The training institute for digital marketing is in Pallavaram,Chennai. The training institute Hardly 5 minutes from Pallavaram railway station & bus stop. The classes can be attended online as well using Skype.

How long is the course / What is the course duration ?

The digital marketing course in Chennai's duration is a total of 40 hours. If the online marketing course if attended during weekdays, the duration will be 25 business days with 1.5 hours each. If you opt for weekend batches, it will be 10 sessions with 4 hours each.

Placement Opportunities

With the stupendous growth and reach of mobile networks and internet, there are plenty of opportunities for digital marketing industry. Assistance for placement will be done with respect to attending the interviews. No placement assurance is provided.

Free digital marketing training in Chennai - demo session

A free demo session of 15 minutes shall be arranged for digital marketing courses in Chennai. This will be done on request for specific topic/ general topics. The request shall be placed at least 2 days before. It is possible to arrange the demo session online as well.

Advantages of learning from 7PIXELZ

Learning from the experts
Affordable fee structure
Personalized care for every trainee
Demonstration using real time examples
More hands-on for every module.
Assignments starting from first session till last session to implement the techniques learned
Make up classes to attend the missed classes.

Contact Details

We will be happy to help you. You can call us at +91 72000 37781.
Please feel free to drop by : 7PIXELZ,
#25, 12th Cross Street,
Shastri Nagar, Adyar,
, Chennai 600 020

Register your free demo class

Course Features

  • Course duration 10 days
  • Total Lectures 30
  • Certification yes