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10 Effective Strategies of Digital Marketing

In our modern landscape, all our marketing strategies are digital because both the consumers and businesses are online. Digital marketing is a type of advertising the product that uses both web and online- based digital technologies like cell phones, and other digital media and stages to promote items and services. To build our company and make good revenues we need a good digital marketing strategy. A digital marketing strategy is nothing but a series of actions that helps to achieve the company goals, drive sales and grab the attention of customers using selected online channels. To support a particular line of business, either earned, paid or owned media online channels can be used. To compete in this digital world, we need to focus on 10 specific areas. Our digital marketing training in Chennai will teach all best strategies of digital marketing.

Effective Strategies of Digital Marketing

1. Search Engine Marketing(SEM)

Search engine marketing is one of the most significant methods to guarantee that customers can easily find their company in search engine results pages. SEM includes

  • SEO
  • Local Listings
  • PPC (Pay Per Click)

Search engine optimization is done on the company’s website to attract the customers who actively search for what they need and rank them well in search engine results pages for keywords related to their products or services. Success of a business is visible in these results pages only. Our SEO training in Chennai will teach in depth SEO with real time projects

2. Content Marketing

Content marketing is another form of online marketing for companies. Using content marketing we can easily reach and connect with the customers through content. The content must be useful and informational. Content can be a video, blog or info-graphics. The content must be original and high- quality content with specific target keywords then, only the readers get attracted to it and share the page with their friends, families and other people in the social network.

3. Email Marketing

Email marketing is one of the cost-effective marketing and mainly focuses on new and existing customers. It is used to empower the repeated customers to buy the products again and again and also for brand awareness. To increase the results of email marketing we need to follow some additional steps like email design and audience segmentation.

The benefit of email marketing is it creates 50% more sales than traditional marketing

4. Social Media Marketing

Social Media Marketing is marketing through one or more social media networks depending on the target customers and their relevant platform preferences. The popular social networks are

  • Facebook
  • Instagram
  • Twitter

It interacts with different kinds of users using various platforms and focuses on building fame to the company also maintains the reputation of a company. There is immense opportunity to increase business revenue in social media marketing because 25% of people’s internet time is spent on social networks only.

5. Video Marketing

Video marketing is one of the best ways of marketing to increase the company’s revenue, to reach different customers and expand its operations all over the world by creating informational videos. The few types of videos may be,

  • Behind the scenes
  • Events & Announcements
  • Tutorials

Around 90% of customers make a purchase decision by watching how-to videos online. The videos must be uploaded in the social network that fits the business and their lifestyle. If a video is added along with the content, it increases the search engine and results on the first page.

6. Voice search optimization

Voice search optimization is a new technique that the company needs to optimize their new and existing websites for voice search. Nowadays people are using smartphones with voice-activated speakers. Hence voice search has become a popular search among teens.

7. Remarketing

A blogger can charge a fair amount by charging the advertising agency for mentioning their brand details in their weekly/monthly newsletter. It will take only a little time to do so. All we need to do is build a decent size mailing list.

8. Mobile marketing

Mobile marketing is customizing the application, website and content for mobile devices. As more people use a smartphone, the potential for mobile marketing increases.

9.Influencer marketing

Influencer marketing is a kind of online marketing showcasing that utilizes supports and products specify from influencers–people who have a devoted social following and are seen as specialists inside their company.

The influencer program takes purposeful focusing on and planning. You won't find vital achievement just by sending free things out to everybody who asks or to your current friends and colleagues.

10. Viral Marketing

Viral Marketing is a strategy where a novel substance spreads exponentially on the web, in fact, that the content is valued, mutual and enjoyed monstrously. This is an incredible method to brand and direct people to your website. The content can take any configuration; all you need is to be innovative.

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