Before getting started with optimizing meta tags, it is quite important to understand what is meta tags and how works. Meta tags are considered as the head of On-page SEO by SEO experts and SEO companies. Also, there is an ongoing debate online that meta tags are redundant and outdated. But that's not true. They still hold a lot of value. To completely understand the importance of meta tags in On-page SEO, it is recommended to take up seo classes in chennai or Digital Marketing Training. To simply put, it is hard to understand for anyone to understand something without the head as meta tags are the head or starting point of On-Page SEO. Same goes for the Google bots or spiders. Because it will be hard for those bots or spiders to understand about a webpage or website if it doesn't have any meta tags. So your website will not rank any time soon just because it lacks meta tags. Hence, it is very important for a page or website to have meta tags. At the same time, having well-written meta tags will not guarantee that it will rank at top positions on Google's SERP as there are over 200 factors involved in ranking a single webpage or website.
The meta tags are one or two-line snippets of code which tell Google or any other search engine bots the important information about the respective webpage. Meta tags can also tell web browser how the display the respective page to its visitors or users. Meta tags are not usually visible on site. It is one among the thousands of lines of code in a webpage and they are visible only in HTML code.
There are many types of meta tags in a single webpage. But in this blog, only the most important meta tags are discussed as follows
As the name suggests, it defines the title of the page which will appear Google and other search engine's SERPs.
Google explains meta tags as - "Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages."
Meta Description is the description or brief summary of the webpage's content. Meta tags are only visible only on SERPs as a snippet.
It is a predetermined rule for the respective page which will tell Google whether it should crawl the same page. Having well-defined meta robots will have a huge impact on technical SEO.