Digital marketing

We use industry standards and practices and help the websites rank better in search engines, which in turn gets directed as prospective leads for the business. We use only white-hat techniques to assist with the sustainability of the business. We use high level content marketing as the technique to rank the site in the Page #1 of major search engines.

We help you reach faster to your direct customers through proper search engine marketing practices. We help in fine tuning your search campaigns so that you reach your direct customers on the right time and at the right place. Results of the campaigns will be read through completely and the campaigns will be altered to bring in more conversions and clicks.

We assist you in building a good fan base and an engaging community in the social media. We help to bring in proper leads through Social media besides handling the customer queries promptly. We concentrate majorly in Facebook, twitter and pinterest based on the customers’ needs.

Digital marketing is an umbrella term for all of your online marketing efforts. The marketing of products or services using digital technologies. The digital channels such as Social medias, Google search, email and other digital medium. And their websites to connect with their current and prospective customers.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands. Then businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), Social Media Marketing(SMM), content marketing, content automation, campaign marketing, influencer marketing, and e-commerce marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time on the internet.

What Exactly is Digital Marketing?

From your website itself to your online branding assets digital advertising, email marketing, online brochures, and beyond there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

What are the Types of Digital marketing?

Digital marketing can be a complete minefield when you are trying to figure out which type of digital marketing is going to be right for your business. Everything sounds amazing, often promising the same things. But which type of digital marketing is going to be right for you? In this article, I hope to shine a bit of light on the subject so you can make the right choice for your business. Here they are all the different types of digital marketing.

  • SEO: Increase traffic from search engines
  • PPC: Increase traffic from search engines
  • PR: Increase exposure for business
  • SMM:(Social Media Marketing)- Build customer relationships
  • Content Marketing: Increase traffic from search engines, exposure, sales & leads
  • Affiliate Marketing: Increase sales & leads
  • Viral Marketing: Increase exposure – short term
  • Influencer Marketing: Increase exposure – targetted
  • Online/Website Marketing: Coverall term; could include any of the above methods/goals
  • Search Engine Optimization (SEO)

    The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

    SEO is one of the first and still strongest types of digital marketing you’ll come across. 94% of all the clicks in search results go to organic listings – not PPC. The methods have changed over the years; but the aim is still generally the same. Get you higher up in the list when your customers do Google searches.

    Pay Per Click Advertising (PPC) / Google AdWords

    A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

    Advertising via search engines is often called paid per click campaigns or PPC. These campaigns can be very competitive given the search phrases and the volume of people searching these terms. Our marketing professionals at DD Minds will help you identify where you should be allocating your budget and where your ads are performing best. In addition, we can fine tune your digital marketing strategy by limiting how often, what geographic locations and when your ads show up.

    When people refer to pay per click advertising, they are likely talking about the ‘sponsored’ links you often see in Google searches; however they may also be referring to ads in other search engines too, like Yahoo or Bing.

    They’re one of the only types of digital marketing that is completely short term – when you stop paying, the ad ceases to exist.

    They are links to your website that you pay to get ranked above or alongside the ‘organic’ listings shown in a search. SEO is about ranking highly long term in the organic listings PPC is usually about simply paying a search engine directly to be up there.

    Online Public Relations (PR)

    Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

    PR is all about exposure – whether that’s in a news article or giving a talk at an event, it’s aim is to get your business well known out there and in the right places.

    Public relations cannot be overlooked – and although it’s not strictly just a type of digital marketing, I had to include it because it can have a huge impact on your digital marketing results.

    Of all the types of digital marketing; PR is most likely to result in the most exposure quickly (apart from maybe viral marketing – but more on that later.)

    Social Media Marketing (SMM)

    Social media marketing covers everything that you might do to drum up business on your social media channels – from Facebook and Twitter to Snapchat and LinkedIn – where ever you’re connecting with your customers socially – it’s social media marketing.

    The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

    Social media marketing is a great way to get exposure and connect with your customers. Talking with your customers directly is a great way to get them to know, like and trust you – which is ultimately the best way to make a sale, and maybe even a brand advocate.

    If you’re considering all the different types of digital marketing – this is likely the one that will help you grow your relationship with your customers fastest.

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    Content Marketing

    Content marketing is a method of digital marketing that uses good content that your customers want to read to encourage new sales and leads online. It can be content anywhere from YouTube to podcasts, tweets to infographs.But most often it’s blog content on your website, driving new traffic through search engines like SEO.

    The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

    Content marketing is like all the best bits of digital marketing – wrapped up into one big cuddle content marketing.

    It mixes great content on your website, SEO, PR and Social Media Marketing in tandem.

    Using all the methods together can make your business a serious success.

    Because it’s a combination of lot’s of the other types of digital marketing – it’s definitely my favourite.

    Inbound Marketing

    Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

    Affiliate Marketing

    Affiliate marketing is where you recruit ‘affiliates’ for your business, and they draw in leads. Affiliates are like sales people that you pay on commission. The ‘commission’ is determined entirely by you; some organisations offer a percentage of the sale made, others offer a flat rate per product.

    A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

    Viral marketing

    It is a perfect blend of various elements of the marketing. Generally, it always involves publicizing an element of content across multiple channels. It may include videos on Youtube, blogs, email marketing, as well as some traditional elements, all with goal to assure that the content grabs the attention of the market and spreads naturally through online communities.

    Digital/Online/Website Marketing

    Digital, online, website marketing – these are all the same things. And they cover any of the above. It’s an ‘umbrella’ term. So I would make sure you figure out which of the services you really want in the above list before going to an agency that does this, so you know exactly which types of digital marketing you should ask for.

    It’s an umbrella term for all of the above; it doesn’t usually include PR but often includes a mishmash of any of the above.

    Similar to advertising on search engines, you may want to do some online advertising on specific websites. These are places your customers frequently visit, such as industry or trade associations, publications and conferences.

    Unlike the text only ads you will have on Google AdWords, you may have the opportunity to show display advertisements. Online advertisements can vary in size and shape, but you’ll be able to include graphics and even animation if you like. Online advertising usually takes place in valuable real estate on websites, such as the top or right sidebar of the page. This ensures your customers will see your ads in only very relevant places.

    Native Advertising

    Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook and Instagram advertising.

    Marketing Automation

    Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

    Email Marketing

    Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

    Advantages of Digital Marketing

    There are many advantages of digital marketing, including:

    It's more affordable to deploy than traditional marketing and advertising
    Digital marketing goes from planning to execution more quickly.
    Digital marketing gives fans/viewers/readers a chance to share your content.
    Digital marketing campaigns are easier to attach to other campaigns.
    Digital marketing campaigns have longer shelf lives.
    It's easier to change or stop a digital marketing campaign after it starts.
    Digital marketing gives the brand more time and space to tell its story.

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