Home » SEO vs PPC: Which should you use

SEO vs PPC: Which should you use

SEO or PPC: Which should you use

There are two main differences when it comes to choosing between SEO and PPC. You should know that PPC or paid ads is shown at the top of the page above the organic search results on Google and other search engines. On the other hand, you don't need to pay for Organic search results which are achieved by SEO strategies. Before getting into advantages and difference between SEO and PPC, is'nt it necessary to the fundamentals of both SEO and PPC? You can take up Search engine optimization training from best seo training company in chennai or Digital Marketing course to learn SEO fully. For PPC, you can get SEM training which is a part of digital marketing training. However, will briefly explain what is SEO and PPC.

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is a set of strategies and tactics followed to optimize your webpages and website to rank it on Search Engine Result Page (SERP) like Google, Yahoo and Bing. The ranking and SERP position is determined by the respective search engine algorithms.

What is PPC?

PPC is an acronym for Pay per click. Actually, PPC is a part of Search Engine Marketing (SEM) which allows you to advertise at the top of SERP. PPC is one of the advertising model of SEM where you need pay when someone clicks your website's URL.

Pros of SEO

  • Helps in increasing website's traffic
  • Will help you in the long run
  • SEO is free

Cons of SEO

  • SEO takes time
  • Needs unique content

Pros of PPC

  • Will give you faster results
  • Allows you to target your audience
  • You can do lot of experimentation

Cons of PPC

  • Expensive
  • Ignorance and bounce rates are high
  • Need money to make make
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