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What is Backlinks?

Backlinks are defined as one or more links referring to the pages of your website from other websites. Backlinks are also knowns as inbound links, external links or incoming links. To simply put, a backlink is a link from another website to your website. Google and other major search engine consider backlinks as one of the major ranking factors for all website. Having high quality backlinks will help to increase the domain authority of your website which will eventually improve the Google SERP ranking. High quality backlink means a link to your website from another website that is highly popular and has high domain authority. Domain authority is a score from 1 to 100 given to every website on the internet to measure how well it performs in Search Engines. Google and other search engine consider your website as noteworthy when it gets more and more high quality backlinks. Because your website is being referred by the highly popular website that has high domain authority. Backlinks are categorized as Off-Page Search Engine Optimization (SEO). To master Off-Page SEO and backlinks, he/she can take up best SEO course in chennai or digital marketing training. Some of the website owners prefer hiring an SEO company which could be an option for you too.

Why Backlinks are important?

  • Improves Domain Authority (DA)
  • Improves Ranking
  • Improves Discoverability
  • Increase Referral traffic

What to types of Backlinks?

There are two types of Backlinks

1. Dofollow: Dofollow backlinks are the most sought backlinks. It is a type of backlink which will pass the authority from the referring to your website

Syntax of Dofollow backlink: <a href="https://7pixelz.com/blog"/>

2. Nofollow: Nofollow backlinks are not considered by Search engines and it will completely ignore all nofollow links. Because nofollow doesn't pass the authority of the referring site. But still, it will increase referral traffic if placed correctly.

Syntax of Nofollow backlink: <a href="https://7pixelz.com/blog" rel="nofollow"/>

How to get more Backlinks?

  • Genuinely asking out for backlinks to other website owners
  • Manually posting backlinks to your website as there are umpteen websites for posting backlinks to your own website.
  • Earning Backlinks - When you have unique and high quality content that ranks at top positions on Google SERPs, people will starting linking out to your website.
  • Reaching out to influencers
  • Mutual guest post
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