Off-page SEO is exactly what it means. The actions taken outside or off the webpage or website. Optimizing outside your website is called Off-page SEO (Search Engine Optimization) and vice versa is known as On-page SEO. Off-page SEO is purely building or getting links outside your website. But Off-page SEO is not all about link building. Any actions taken outside your website to improve your Search Engine Result Pages (SERPs) are all encompassed into Off-page SEO. And yes! Link building is a big part of Off-page SEO and but there are several things which are left untold. To completely understand and become Off-page SEO guru, it is highly recommended anyone to take up SEO course or digital marketing training. By doing so, you will not only understand the concepts and theories but you will master how to do Off-page SEO effectively and efficiently.
There are many people complaining that their website is not ranked on Google and other search engines even after doing SEO for umpteen months. But they forget is that Off-page SEO. Most people today are so focused on On-page SEO and leaving out Off-page SEO without even considering it. But, Google takes every off-page factors into account when ranking a website or webpage in its SERP. And backlinks is a major factor when it comes to Off-page SEO. But there are several factors. So it becomes challenging for anyone to rank only with the content on their website or webpage. Effective Off-page SEO actions will indicate Google and other search engines on how the world perceives your webpage or website. For instance, say your website is referred by highly popular sites like Tumblr, Dribbble etc, Google consider your website as noteworthy just because it is being referred to your website. Off-page SEO is quite important for increasing business exposure or branding. Having good Off-page SEO practices will only make things good for you.